DNS - Thirty Companies Adopt Webtrends in Past Six Months

Webtrends, a digital marketing optimization company, recently announced that in the last six months its Webtrends Optimize has been implemented by more than 30 companies.

The implementation has helped them to test, segment, target, and personalize their online marketing content. This next-generation platform provides customers with an intuitive interface and is supported by expert services. This ensures easy execution of advanced real-time site optimization.

With Less than 11 months from the launch of Optimize, the Webtrends has been already recognized by the lately published "The Forrester (News - Alert) Wave: Online Testing, Q3 2010" as a strong performer and highlights the rush in adoption during the last year.

The report identifies Webtrends as the most suitable solution for firms that are in need of an application to aid the design and execution of tests in a clean, guided interface, and to achieve strong testing techniques.

In a release, Casey Carey who is the Vice President of Product at Webtrends said that "We are thrilled the Optimize platform has seen significant growth and continues to accelerate. It is a testament to the forward thinking Webtrends has put into the development of this platform, and we are setting the standard for optimization solutions moving forward."

Moreover, Webtrends launched Optimize Profile Enhanced Targeting that presently facilitates the customers to offer a personalized web experience based on past behavior of visitors on their websites. Combined with skilled services and a user friendly optimization platform, these sophisticated personalization capabilities take testing and targeting to higher levels.

“Marketers need partners that empower them to be adaptive, innovative and accountable in today's 'sense and respond' digital environment. Frankly, the established, first generation platforms are struggling to deliver on these needs and as a result, we continually enhance our offering to deliver capabilities that address these needs and drive even greater results for our customers”, added Casey.

Some of the renowned clients that recently adopted Optimize to generate better return on their digital marketing investments include Microsoft (News - Alert), Spirit Airlines, Domino's Pizza, Big Fish Games, Holland America Line and many others in the United States. In Europe, the client falls in this category include MoneySupermarket.com, Phones4U, Laterooms, RS Components and MF Global.