DNS - 'Norton Everywhere' Initiative Unveiled by Symantec

Symantec (News - Alert) unveiled Norton Everywhere, a three-part initiative to take Norton beyond the PC and extend trust to new devices and consumer applications in the  areas of mobile safety, web safety across any device and embedded services on smart devices.

'We are entering a new era where non-PC devices are exploding in numbers, which means more opportunity for cybercriminals. It's becoming more and more critical for consumers to be protected beyond their PCs,' said Janice Chaffin, President Consumer Business Unit, Symantec. 'The Norton Everywhere initiative takes a broad view of how Norton can deliver trust and high value to consumers and address evolving market needs. Symantec's breadth of resources, partnerships, global reach and brand recognition make it uniquely able to deliver security and more to any Internet-connected device in the world.'

Products being launched today and in the coming weeks include Norton Smartphone Security for Android (News - Alert) Beta, Norton Connect Beta and Norton DNS Beta.

Norton Mobile - With a never-ending wealth of new features and applications, the smartphone market is seeing explosive growth, and in fact shipments are expected to surpass that of desktop PCs by the end of 2011. Norton Mobile will address some of today's most common issues for smartphones, including device loss and data protection. Norton Mobile will address this rapidly growing market by delivering security and non-security offerings for the mobile platform.

Norton DNS Norton DNS Beta - based on the Domain Name System which acts as the Internet's invisible switchboard -- has been designed to provide a safer, more reliable, and faster Internet experience by delivering a variety of basic protection services like antiphishing, antimalware and anti-spyware via Norton verified web filtering. Just as people associate Norton security products with scanning files that come onto a system, with Norton DNS, every time a user navigates to a URL, it will be verified. Using DNS technology, Norton is able to deliver another layer of security to both the mobile and PC environments.

Norton for Smart Devices - According to industry research firm IDC (News - Alert), there are over 10 billion non-PC devices that connect to the Internet today and that number is expected to grow to almost 20 billion by 2014(2). Furthermore, these Internet connected devices often have little or no security built into them. Norton for Smart Devices brings Symantec embedded security and other services into non-PC internet connected media devices such as Blu-ray players, televisions and media streamers, smartphones, home security systems, digital cameras, picture frames and more.

The company is demonstrating these technologies and other prototypes today at its annual investor conference in New York.