DNS - Widner Explains Dynamic Network Services' Mission, Advantages

(Editor's Note: This article refers to a video interview shot at Interop (News - Alert) 2010. To view TMCnet's entire library of videos from Interop and other industry shows, demonstrations and interviews in our in-house studio, visit our Video News  home page.)

Recently at the Interop 2010 show in Las Vegas, TMCnet's CEO Rich Tehrani (News - Alert) had a chance to sit down and talk with Dynamic Network Services' Customer Support Manager Chris Widner. Giving the 30-second overview of his company, Widner said they're a managed DNS provider, starting out 12 years ago as DynDNS.com.

They launched their Dynec platform a couple years ago, with everything handled at the DNS layer. He described it basically like global server load balancing but with C names: "You could say hey, I want 80 percent of my CDN traffic going through this one provider and 20 percent here."

And maybe that month you realize you're going to hit some overages, Widner says, and you don't want to have to worry about that. Fine - change the load balancing to 30 percent and 70 percent if you want. "You can do that as well, it's all done through DNS."

Mentioning some of the more high-profile customers the company works with, Widner said they work with Twitter, and he gave a plug for the "DNS Is Sexy" campaign they have for Twitter. They also work with a lot of the ad networks.

Explaining the benefits of his company's services, Widner says if you have your own DNS in your office, instead of managing it yourself, DNS can use multiple name servers all over the globe. "We have multiple locations throughout the world, so that's going to save you from having to set up those servers there, as well as the costs for the maintenance of those servers and employing someone who's a DNS expert."

Basically, Widner says, since "we're the DNS experts, you can outsource your DNS to us and then focus on the business-critical items you really want to focus on."