DNS - Sedo and VeriSign to Auction for the Entire Available Catalog of Premium Domain Names

Sedo has teamed with VeriSign (News - Alert), the global registry operator for the .tv internet domain, to hold an exclusive auction for the entire available catalog of 115 premium .tv domain names at the standard registry renewal fee, which is a greatly reduced renewal price. Sedo is the leading online domain marketplace and monetization provider and

 

“Descriptive and numeric domains are some of the most valuable and sought-after online destinations in the domain industry, and there are many excellent .tv choices in this auction,” said Jeremiah Johnston, chief operating officer at Sedo. “Sedo is honored to work with VeriSign to give the business community, content creators, portfolio managers, and online marketers the rare opportunity to register these .tv domain names at affordable price points.”

 

Sedo has the exclusive right to offer this broad selection of highly valuable numeric, generic and geographic .tv online destinations, including Beauty.tv, Bloopers.tv, Business.tv, Cable.tv, Films.tv, Finance.tv, Home.tv, Jobs.tv, Lifestyle.tv, Real.tv, and Vacation.tv. This marks the first time that these .tv domain names have been offered in a public auction, free of high annual renewal fees. The auction begins on Sedo.com on April 1, 2010 at 12:00 p.m. EDT and ends on April 8, 2010 at 12:00 p.m. EDT.

 

According to Tom Correia, VeriSign’s .tv product manager, these Web addresses have tremendous appeal, as they are industry neutral, with a great number of possible applications for each name.

 

“We selected Sedo, an industry leader with a large global reach, to be the auction platform for our first-ever .tv Registry auction,” Correia said.

 

The prevalence of television and video on the internet makes .tv a relevant and desirable extension for many companies and brands. Major broadcast networks, leading music publishers, and savvy businesses are all taking advantage of .tv domain names to create new revenue streams for their businesses. Organizations with engaging online video content are using .tv websites to engage their members in new and exciting ways. In fact, the extension has been successfully used by high profile brands such as MTV Networks (News - Alert) and Major League Baseball to extend their reach to targeted audiences and visitors. Individuals are also creating .tv websites to get their creative voices heard.

 

Recently, VeriSign hosted a summit of Internet policymakers, industry leaders and other stakeholders in Washington, D.C., to kick off a celebration of the economic, social and cultural impact of .com and mark its 25th anniversary.