DNS: Fashiolista Secures [ZZZPTitleZZZ].5M Investment from Atomico Ventures

Emerging technologies have enabled businesses to erase the traditional boundaries of geography and make new communities of customers, distributors and suppliers, with new product, service and marketing strategy.

Atomico Ventures invested $500k+ seed capital in Fashiolista.com, an online fashion community. The fashion site launched from Amsterdam in 2010 and has since gained considerable traction worldwide. According to a press release, its members currently "Love" fashion items at a rate of over 1.000.000 items per month.

Fashiolista is taking a new approach to fashion shopping. It completely relies on the site's users to create an inspirational collection of fashion items. The site works by offering women an incredibly simple way to collect their greatest fashion finds from anywhere on the Web with a special heart-shaped browser button. 

This 'magic' button teleports any item to your personal Fashiolista profile. It doesn't matter if it's a simple little black dress or an exclusive $2000 vintage bag from Chanel, on Fashiolista you can 'have' it all. By adding items to your profile, you create a continuous stream of fashion inspiration for yourself, but also for others to follow. Similar to Twitter, following other members allows you to get constant real-time updates of their latest fashion finds.

Fashiolista has attracted members from more than 100 countries. Together these members have handpicked and shared over 300.000 fashion items from over 10.000 different stores and websites. These items have been "Loved" (think retweeted) by the community over five million times. The community is picking up traction fast; its members currently "Love" items at a rate of over 1.000.000 per month.

Joost (News - Alert) Nauta, co-founder and CEO of Fashiolista, added that there is an innate need for people to share products they love and express themselves through fashion.